Mobile apps provide added value to your customers. There are many businesses that still send out coupons via snail mail or have loyalty card programs. How often do you actually end up using coupons that you received in the mail? How many times have you been at a restaurant, shop or business, about to check out, and remember a coupon that you could’ve used that’s currently at home in a pile of junk mail? How many loyalty cards have you lost after one use or when your card was finally almost full enough to get a freebie or discount? Now, compare that to the number of times that you’ve lost your mobile phone. Of course, we don’t lose our phones nearly as often, if at all. People always keep their mobile phones nearby and your customers are no exception to that fact. Give your customers the luxury of never having to remember to bring their coupons or loyalty cards. To access your coupons, specials or loyalty program, all they need to do is open up your company’s app that they’ve downloaded on their mobile phone.
One of the biggest benefits of all is that you can contact your customers directly, instantly and with 100% deliverability with push notifications. Mobile apps present an unparalleled marketing medium. Push notifications provide a direct line of contact, giving you a unique and effective way to connect with people. When your business has a new product, service or promotion, you can add them to a catalog in your app and send out a push notification to let everyone know. For example, if you have a real estate business app, you can add new listings or update existing listings and instantly notify people much faster than you can with any other marketing medium. With a mobile app, you have a way to engage your customers that unmatched by anything else. Without a mobile app, your business in losing where it could be winning.