How It Works: Our Programmatic Media Buying Process

Programmatic Media Buying Process

It’s a fact that it can cost hundreds or thousands of dollars to scale an ad campaign to profit…if there is a profit. Not everything that you promote will be profitable. Because of this, a promotion has to be tested for performance before it can be profitable. Under the convention, doing so can be expensive and risky which is why most marketing agencies and companies use the CPA or CPI model to “buy” traffic. However, the CPA or CPI model is not actually buying traffic. CPA or CPI is used to monetize traffic. Actually buying traffic is CPC. How or why? Because traffic is bought on a CPC basis and actions or conversions are bought via the CPA or CPI model. At SiriusTraffic.com, we’re aware of this and we have a solution that will be of interest and benefit to your company.

A 3% conversion is not acceptable on our platform. Our digital marketing strategy, called the “Phoenix Formula”, requires at least a 5% conversion rate before we start scaling. We use our programmatic ad technology to maintain this standard. We then use psychographic segmentation to scale campaigns.

With our platform, you can test an ad campaign for performance without having to pay hundreds or thousands of dollars. In fact, you can test an ad for less than $50 because the minimum budget required to start an ad campaign is on only $30. So, to begin, you will need to set up a test campaign for $30 to see what the performance is like. If it is desirable, we can help you to scale using only the CPA model. If the performance is not desirable, then there is no risk of either side losing significant money or time and we have a 30-day money back policy for any unused funds. This means that if you spend only $10 and want to stop, you can get the remaining $20 refunded within 24 hours. This approach allows for the highest level of risk control, accountability, and fraud protection. Every click, visit, or conversion that we deliver is monitored in real-time and accounted for. Our level of fraud protection is unmatched in results and unparalleled in capability. All of this translates to higher yields at lower costs.

When you are ready to scale, your company will need fill and sign our insertion order. We will then provide service via the CPA or CPI model only which ultimately gives you what you want…PROFIT.

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