Starbucks Closed Their Online Store Because They Know What’s Up

Yes. It’s true. Starbucks closed their online store. With all of the hype surrounding e-commerce, people seem to have overlooked the fact that the bulk of internet traffic is mobile, most people spend more time on their mobile phone than any other device, and mobile apps are indeed the largest e-commerce platform due to the…

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I Killed Our Email Newsletter While I Was At The Beach. This Is Why.

No More Newsletter

Okay. Prepare to be shocked. Here it is: I eliminated our email newsletter. Yes, I totally did. Right now, you’re wondering why I did this and silently berating me. However, allow me to explain. Everybody has heard it, “the money is in the list”. The marketing industry religiously adheres to that idea but the reality does not.…

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Cookieless Tracking and The Future of iOS Retargeting

iOS 11 basically eliminates the cookie. Yeah…let that sink in. This means that most tracking systems and retargeting technologies will be rendered obsolete. Technology moves fast. It moves so fast, that as of right now, you can expect most of the advertising industry and ad networks to start shitting bricks of despair. If you’re not…

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How It Works: Our Programmatic Media Buying Process

Programmatic Media Buying Process

It’s a fact that it can cost hundreds or thousands of dollars to scale an ad campaign to profit…if there is a profit. Not everything that you promote will be profitable. Because of this, a promotion has to be tested for performance before it can be profitable. Under the convention, doing so can be expensive…

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New High-CTR Ad Format Coming

First, What Happened to Native Ads We have spent a lot of time working on native ads for the native ad industry to throw us a huge curveball. Several months ago, many of the larger native ad networks (ie Taboola, Outbrain, etc) made a NAZI-style change in their terms which basically killed the ”BuzzFeed-style website”…

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