In the world of marketing, you must take advantage of every opportunity that comes your way to reach new customers. One of the most advantageous tools to ever hit the business of marketing is Facebook. You need to know the many ways you can start putting this highly effective medium to work for your company.
Integrate your Facebook page with your other campaigns. Place links to your Facebook page on your blog, website and in the signature of your professional emails. You should draw attention to your Facebook page by presenting it as a way to get access to exclusive content and more promotional offers.
Your Facebook page needs to contain information that your audience is not able to get anywhere else. If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page.
Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value but also increase your visibility when they share your contest.
Use Facebook as a customer service tool. Invite customers to send questions, comments or complaints by commenting on your Facebook page. This is a great way to display your excellent customer service policies. Answer questions in details and offer refunds or new products right away to the customers who complain.
Ask your fans to get involved in the conversation on your Facebook page. The more engagement and interactivity you have, the more likely you’ll gain more fans in the process. Let your current fans do some of the heavy lifting for you! Their conversation will generate interest from other people.
Avoid posting updates too frequently. If you notice that your subscribers are not interested in your updates, try reducing the frequency of your updates. Save the content you want to share so you can post more valuable updates later. Posting one daily update is your best option if your subscribers check Facebook regularly.
Choose your Facebook profile picture carefully. You could, for instance, use an image of your logo or latest product. Do not hesitate to change your profile picture regularly but make sure your page remains easy to identify. Customize your page further by creating a cover picture that corresponds to the kind of designs you have been using for your other marketing campaigns.
Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.
Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic.
Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
It is possible to send out messages to all of your subscribers at once. While you certainly do not want to overuse this feature, as it will annoy people, it could come in very handy if you have a big announcement or you are running a contest. Save it for only your most important announcements, however.
Keep track of how many sales you generate thanks to your Facebook campaign. Count how many customers purchase products with the coupon codes you share on Facebook. You can also use a visitor counter to keep track of how many people follow links to product pages you share on your Facebook page.
Make content on your Facebook page exclusive. People tend to love what they think is “out of reach.” Try offering something valuable to your audience in exchange for them to “Like” your page. This is a win-win situation for everyone. Some businesses have offered free products like e-Books just for “Liking” their page.
Respond to comments or questions as soon as possible. With technology today, people like speed. The quicker you can be about responding to the questions and comments that your audience has, the better. This will show them that you really do care about them as customers and value them.
Encourage two-way communication with your customers. If a customer posts a great photo of your product or service, share it with everyone. Also, take advantage of the reply feature to respond directly to particular comments on an individual basis. Facebook allows for both group and individual communication simultaneously.
You can use contests and competitions to help get likes for your business page. When you reach a certain goal, give a freebie or special price to the winner. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.
If you have a blog, Facebook can help you get the word out when you put up new content. Simply write up a post and direct people to visit it. Fans may forget to check your blog regularly, and a reminder when new content is up could be just what they need to take a look at it.
When opportunity knocks in marketing, you open the door. Get your company’s Facebook profile up and running soon and see what it can do for the bottom line. Given the number of resources required to get a Facebook campaign going, it’s foolish not to capitalize on this fast-paced and far reaching marketing medium.
Here is a solid tip for running Facebook ads: Build custom audiences using SiriusTraffic.com (for lower cost) then run retargeted ads on Facebook only to those audiences. That will help decrease your ad spend and increase your conversions. When in doubt, consult with Facebook directly…they will actually help you. The only true Facebook ad experts work for Facebook (nobody knows more about Facebook than Facebook). Avoid listening to gurus/thought leaders/growth hackers running ads in your newsfeed that are targeted for people that don’t know how to run ads and contact Facebook for the best possible advice on running or optimizing your ads.
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Also published on Medium.