In the mobile world, it is important to market your brand so that you stand out above your competitors. That is where smart mobile marketing comes in handy. This will help visitors find and remember you, which can result in more traffic and more profits. Follow these tips to make your business stand out above the rest.
Some mobile marketers get out of hand with their messaging and can send five to six messages a day per customer. Doing this sort of aggressive campaigning will simply turn customers off to your business, especially if they have to pay for each individual text that they receive from you.
If you are making use of mobile marketing – send an occasional reminder message! If you have some sort of event coming up, you should remind your customers a few days ahead of time, as well as the day of the event itself. Customers are busy people and may forget what they had wanted to do without a reminder from you.
Make sure that your company and brand are instantly identifiable from the beginning of a mobile marketing message. If your consumers have to read though the entire text to find out what company it is from, they will be annoyed and possibly see it as a sneaky marketing ploy.
Unless it is absolutely necessary, avoid large files such as photos in your mobile marketing message. When including a link in the message, make sure to use a URL shortener. These steps will help you keep your message short and concise, which greatly reduces loading time and helps to keep your customer interested.
Not just any web tracker will do when you’re trying to keep up with the results of your entire campaign. You need to make sure that you’re using a mobile-specific type of software here to keep up with your data. Try different tracking platforms like Bango and Mobilytics to stay up to date with everything.
Although every marketer out there should develop a mobile marketing plan, you should never rush into this type of marketing. Just think, you’ve gone this long without mobile marketing, why would you need to instantly jump into it now? Take your time and take baby steps, working your way up the ladder.
Sometimes you have to ride out a storm with your marketing campaign, so remember to sit tight and not to do anything drastic. There will be times when a product takes a dive in popularity or when your customers are too cash-strapped to purchase. Just sit tight and keep doing what you do.
Your thinking should change completely for mobile marketing if you hope to be successful because you’re not really dealing with a one-on-one customer-client relationship anymore. You’re now dealing with people out in public browsing their mobile devices. This means you need to train your brain to think like a busy person and what would grab their attention.
QR codes are the latest trend in mobile marketing. You want to put a bar code on your product, and the customer can then scan that with their smartphone. Once that bar code is scanned you can have it set up to link them so a coupon or video, really whatever you want that will bring more interest to your product.
Use unique, dedicated short code. Keeping tight control over your brand is worth the extra cost. A certain amount of legal coverage comes with it as well.
Never send out any type of unsolicited messages. This will just be spam to people, and you may end up losing potential customers quickly. If they get a message from someone or some company they don’t know, they will probably just delete it right away, and be a little frustrated.
Do not neglect mobile marketing. The market is growing and changing every day. You have to find new ways to reach out to your audience. Mobile marketing is not a novelty, it is a necessity if you want to see your business grow. If you have never done any kind of mobile marketing before, you should start now.
As you can see from the previous list of tips, mobile marketing can really make a difference in the strength of your business’s presence. It takes a lot of work, a lot of networking and tons of patience. But, it is all worth it in the end to have a successful business campaign.