Getting your company and products noticed can be tricky at best. You may use social media and blogging to help promote; however, video marketing might just push you to the next level. Hearing about your products “from the horse’s mouth” is often what can convert a potential customer. Read more in this article to make video marketing your new tool.
Video marketing allows you to stay in better touch with your targeted customer base. Have people send in questions about your company or related topics, and then answer some of these questions in a brief video. Offer deals or prizes to anyone whose question is answered in the video.
A product review video is a great way to promote a product. Show how to set up or demonstrate the uses of your products. Discuss each feature and how it works. Mention any options that are available and don’t forget warranty information. Video reviews show your market why your product is the one to buy. Get started with video marketing and watch your sales increase.
Make sure you understand that making your videos is only half the battle. Promotion and advertising are just as important. Solid marketing of a video is sure to exponentially increase your clickthrough volume. Although it’s important to create solid content, you should also ensure that people are aware of it.
If you are still experimenting with video marketing, you should select a small audience of customers and ask them to watch your videos and give you some feedback. This is a good way to make sure your approach to video marketing is relevant to the target audience you are addressing.
Encourage your viewers to comment on your video and share it with friends. The more buzz your video generates, even if it is slanted negatively, can be very advantageous. Sharing the video helps spread your message to other people with no effort on your part, and people are more likely to view something sent from a friend.
Some of the most effective ways to gain an audience for your videos will be by using ads in social media or QR codes to direct people to your videos. People who see these advertisements will already have the means (and likely the time) to watch the video. If they like it, they can instantly share the link with a friend, giving your business’s video yet one more exposure!
Make sure that your videos are promoted in a two-fold fashion. Let your existing core audience know that new content is up, via your blog and email or newsletter list. However, also make sure to promote it to new readers through social media posts and search engine optimization techniques within your budget.
Remember that effective videos are a balanced audio and visual experience. Have a good, solid script to use for what is said. However, make sure that you also employ appropriate imagery within the visual frame as well. The two should work together to reach the viewer’s right and left sides of their brain.
Your videos can also promote the rest of your marketing mix. A YouTube user can be directed to Facebook, for example. Publicizing your sites are going to attract visitors to them and vice versa. Increase the number of visitors to your video websites by including links in your social media messages.
When producing a video testimonial for your products, let your satisfied customers do the talking. Instead of creating a 100 percent scripted dramatization, allow the customer to speak openly and naturally about their experience. Many consumers prefer to rely on personal testimonies over the canned words of a salesperson or marketer.
When you upload a video to YouTube, also upload it to Facebook, and vice versa. You should use the embed code from Facebook on your site instead of YouTube as Facebook followers tend to be more lucrative than YouTube followers, and you’re working to build your brand with the video that you post.
Make video marketing a part of your strategy, but do not rely on it entirely. Remember, it can be expensive to continuously post new videos. In addition, it can be time-consuming to make them and put them up online. Therefore, while they are very valuable, you should engage in other tactics as well.
The title of your video is as important as the content when trying to attract viewers. People who search on Facebook, YouTube or Google will see the title first, so it has to catch their attention and entice them to click. Take your time in selecting a title and put real thought into it.
YouTube videos need to have heavily moderated comments. A lot of viewers base their opinions on the comments of others and seeing lots of negative or offensive comments could be disastrous for your campaign. If you can’t moderate your comments, then you may want to disable comments.
Never skip your call to action. Your video should have the purpose of netting a sale or click-through. Always ask the viewer to do something at or near the end of the video. It can be anything from actually buying your product or service to just making a comment about the video itself. Always elicit a response.
Your video should be informative and concise. Online viewers are often somewhat impatient. If you want them to pay attention to what you have to say, make sure your video does not last longer than five minutes. Even if you have amazing content, it will not do any good if your viewers wander off or get distracted in the middle of it.
To launch your business into video marketing, hold a contest! Open it up to the public and display all of their videos. This will generate a lot of enthusiasm for your business, raise your ranking in search engines and give you great ideas to use in your video marketing campaign!
It can be difficult to compete in your niche if you are only doing basic marketing. Videos are a great way to add a personal edge to your marketing. Be bold and bring your product to life with some great video offerings. With these tips in mind, you can reach new goals in your success.
Also published on Medium.