Even if you’re an experienced marketer, finding ways to effectively reach mobile device users can be intimidating. While some of your tried and true methods will still work, others will not get the results that you’re hoping for. This article will give you some tips that can help you to take full advantage of the power of mobile devices.
Consider starting a shortcode campaign to increase your mobile marketing database. Asking customers to text a code to enroll in message updates can generate significant increases in your database and also ensures that only those wishing to receive communications do so. Advertise your shortcode campaign through social media sites, your website and any print marketing materials.
Make sure that you give your customers an easy way to opt out of mobile marketing messages. Options such as codes to text to be removed from a distribution list make interaction easy. Even if customers choose to stop receiving mobile messages, they will likely remember that you made it simple and be more prone to opt back in if they see the value in your messages.
Use QR codes to attract customers. QR codes are scannable codes that take a customer to whatever site you link them to. These should be large and clear so that the mobile phones have no difficulty reading them. Customers love ease and simplicity, so if you hook your site up to one of these it will get used.
Link to interesting websites. One of the fun things you can do to improve relations with your customers is to link them to sites you believe that they will enjoy. These can include blog posts, social networking sites, sweepstakes, or anything else you choose. Just make sure not to overdo it by spamming them.
Get training. Many vendors actually offer training programs on how to safely and properly run a mobile marketing campaign. These people will educate you on everything from how often to send out deals and messages, to the regulations you will need to follow while your program is ongoing. Take advantage of this.
When marketing through e-mails or text message, try to include the recipient’s name in the message. This personal approach makes customers feel important, instead of like just a customer number. Successful businesses help each of its customers to feel individually important because they are important to a company’s growth and success.
Provide a better value for your mobile customers by creating a dedicated opt-in database option for them. This will allow you to provide your customers with a much better value and a great experience while simultaneously giving you a much bigger bang for your buck. It’s a win-win situation here.
Make sure that your site and/or ads are consistent across multiple formats. Not every bit of mobile technology is the same, so you will need to adapt to them all. There’s nothing worse than working hard on a mobile campaign just to find out that people using a certain type of mobile OS are having trouble accessing it.
Sending out text messages in mobile marketing is a great idea, but you want to make sure that these messages are not commercial in nature. The messages you send should definitely speak to value and benefit, but they have to be more on the friendly side and not so much on the commercial side.
Be sure that you modify your blog so that it looks great on any type of mobile device. This is imperative if you’re using a blog to communicate with people. Your blog might look okay from the Android, but iPhone might slaughter it. You will need to get to work modifying it before other people are scared away.
Meet your customers where they are to increase your sales. Mobile marketing is a necessity for most businesses today so you need to be up to speed on it. Local search for products resulting in immediate sales is fast becoming a popular mode of shopping for consumers. If you do not provide the best mobile experience for consumers, you are missing potential revenue.
If you are going to send out text messages to your customers, do not send them out at hours that would be inconvenient for people. Stay away from sending anything out in the evening or early morning. Also, you may want to steer away from sending any SMS messages on Sundays or holidays unless it is extremely important and relevant.
It is important to remember that not all people use the same mobile platform. In a world where people use smartphones, tablets, laptops, and other mobile devices, it is absolutely necessary to make your advertisements span across multiple platforms. This way you will be able to reach more people.
Take advantage of everything mobile devices have to offer. Innovation is happening very quickly in the mobile marketing arena and much of it is driven by the quick innovation occurring in mobile hardware and mobile software. Look at what the new mobile technologies have to offer and include their new abilities to your mobile marketing tactics. Every advance in mobile technology directly affects the mobile marketing arena.
Do not send messages that do not clearly state who you are and what kind of business you have. Make sure your mobile campaign contains your name or the name of your brand. If you are just starting a new brand, you should quickly explain what kind of products or services you sell and emphasize your unique selling proposition.
If you want to increase your mobile traffic, develop a mobile app for your business. Apps are a convenient way for hand-held users to access a service with minimal effort. There are many tools and sites that can help you to develop your app, so take advantage of that. We recommend Pacific App Studio.
We currently live in a “mobile first” world. Every day, more people are accessing the internet through their mobile devices. Your customers are thinking mobile first and so should you. The time to reach out to your target market with a mobile marketing campaign is now. All you need to do is [get started].
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Also published on Medium.