Mobile marketing is currently the hottest tool for marketers due to the fact that all major audiences now have smartphones. Mobile marketing is still relatively new and because of that, it presents a huge opportunity for your business. This article contains a few tips and ideas to help you to get started with mobile marketing.

Use QR codes to attract customers. QR codes are scannable codes that take a customer to whatever site you link them to. These should be large and clear so that the mobile phones have no difficulty reading them. Customers love ease and simplicity, so if you hook your site up to one of these it will get used.

Be sure to allow your customers to opt-out. It is understandable that you want to keep all your contacts, but you have to give your prospective customers a way to stop receiving your texts. Give opt-out instructions at the end of your texts or provide a link they can click on to stop future messages. This simple step can help to build respect for your business.

Make use of Apple’s in-app purchase mechanism. This feature makes it easy for people using your app to buy things right from the app itself. This mechanism is especially good for subscription services associated with magazines or online content, as well as to unlock additional app features like reduced advertising.

Give your customers a discount when they provide you with their cell phone numbers to receive mobile marketing messages. You are likely to get more people on your list this way. The more people on your list, the more people that get to see the messages that you are sending out.

Make sure to conduct a usability test before rolling out your mobile marketing campaign to your consumers. Ask friends, family, employees or all of the above to receive your messages, respond and ask for their honest opinion of the experience. This way you will make sure everything works to provide the best experience for your customers.

Make your ads suitable for small screens and slower speeds or they may not be viewed at all! Most mobile devices have tiny screens and data speeds much slower than a regular PC so design your mobile content to be displayed accordingly or else it may never reach its intended target!

The most visible mobile marketing is in social networking. The growth of social networking is phenomenal and continues to grow. Making your company viable in the social networking realm is of utmost importance. It doesn’t matter what your market segment is, you will find them on social networks every day of the week. Target these sites and build your business.

If you are using mobile marketing to inform customers of events or deals, send them a reminder about it. Make your reminders timely, a couple of hours before the event, not two or three days before it for best results. People have busy schedules and sending reminders too early does not work.

The tips above should give you some ideas that will help you to create an effective mobile marketing ad campaign for your business. You should also continue to stay up to date with the latest developments in mobile marketing so that you can stay ahead of your competitors.

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Also published on Medium.