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Tips & Advice
Diversify Your Ad Creatives:
Use more banners to get more traffic volume. Using only 1 or 2 banners is not effective and can adversely effect your campaign performance. Make sure that each banner you use is different or unique. Any banner size can be used with any device targeting settings which means that you can use any banner size regardless of what devices you are targeting. Custom static and animated .gif banners work well but also use at least 1 to 3 text ads.
Keep the following in mind:
1. For Maximum Exposure: Add banner variations in all 4 available sizes: 728x90, 300x250, 160x600, and 300x50
2. For Maximum ROI: Add 2-3 banners of each size (8-12 total) to split-test and and our technology will find the best results for you.
Set Your CPA Tracking Pixel or Post Back:
Be sure to always set your CPA tracking pixel or post back. Whether you set a CPA bid and budget or not, you should always set your CPA tracking pixel or post back so that your campaign can be automatically optimized for the best performance.